Here's three examples of creative industries working together:
1. Frida Kahlo Exhibition This is a immersive exhibition whereby the Kahlo Foundation have collaborated with videographers, directors, production and media to use and display Frida's work within an immersive exhibition. The digital, video and media industries have worked together to produce a video and projection experience of Frida's work and life within a gallery space. This is starting to become a new way to display artists work, following on from the successful Van Gogh's immersive exhibition. This seems to be the new modern way to showcase artwork on a large scale which has to have a collaboration with the film and video industries to produce such large scale artwork projections. This is a good example of how modern technology can used in a creative way without loosing the detail and meaning of the artwork and give a whole new experience to visiting a creative space like galleries and museums.
Mexico City: New immersive exhibit honours Frida Kahlo's legacy - YouTube
2. Walk with Amal. The Walk was produced by The Walk Productions and Good Chance Theatre in association with Handspring Puppet Company. This is a great example of several different industries working together, Producers, Production, Education, Theatre, Puppetry and Costume Design all working together to collaborate and create a project to raise awareness for refugees and their tough journeys across countries using one story to tell the tale. From Turkey to the UK, Little Amal was supported by teams of producers, logistics and production managers and press teams. The Walk celebrated the power of art and community to make change. This shows how by collaboration between different creative industries a powerful message can be told about our need to help and support refugees, without this collaboration one industry alone would not have the skills to create a project on this scale but by working together and pulling in the different skills and strengths of each creative industry including film, video, media and the press it can help inform, educate and promote such a powerful voice and a story that needs to be heard.
Giant refugee puppet to WALK 5,000 MILES from Syria to UK in 2021 - YouTube
3. Adidas & Kanye. The collaboration between a music industry artist and the well known sports company created a brand called Yeezy! Kanye West, best known for his Grammy-winning rap albums, partnered with Adidas to develop a high-end footwear line called Yeezy. The combination of Kanye's personal brand and Adidas' growing streetwear segment has made for alot of company earnings and brand growth since it was introduced. Kanye's celebrity appeal benefits Adidas by creating buzz around its apparel, and the athletic-wear brand gives Kanye a well-established platform to build his high-end clothing line. One of the strongest draws of Yeezy, and most notably its shoes, is its exclusivity: Kanye's celebrity status, extremely scarce roll-outs, and the high price tag make the lucky few to own Yeezy sneakers feel a little famous by association. Adidas' co-branding relationship with Kanye and the resulting cult-like Yeezy following led to a stellar year for the company, so collaboration can be a major boost for a company and its products.
Yeezy 350 BOOST | Adidas Originals Ad | Shot by: Splack Vision Images - YouTube
So looking at these three examples of collaboration you can see that it does really work not only to boost your companies revenue but also to help get your product or project out to a bigger audience as each industries has its skills and media associated so by including as many as possible and collaborating this has influences on all associated with it... generally for the better!
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